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UID:aa10a05e3fc8377782b46ebc76edab9f
CATEGORIES:Seminars
CREATED:20241008T140335
SUMMARY:Dean Yang - University of Michigan
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Ancient Epics in the Television Age: Mass Media, Identity, and the Rise of 
 Hindu Nationalism in India” with Resuf Ahmed, Paul Brimble, Akhila Kovvuri 
 and Alessandro Saia\n\n\nAbstract:\nThis study examines the long-term socia
 l and political impacts of mass media exposure to religious content in Indi
 a. We study the impact of “Ramayan” the massively popular adaptation of the
  Hindu epic televised in 1987-88. To identify causal effects, we con duct d
 ifference-in-difference analyses and exploit variation in TV signal strengt
 h driven by location of TV transmitters and topographical features inhibiti
 ng electromagnetic TV signal propagation. We find that areas with higher ex
 posure to Ramayan (higher TV signal strength when the show aired) experienc
 ed significant cultural and political changes. First, we document a strengt
 hening of religious identity among Hindus: parents in these areas became mo
 re likely to give their newborn sons traditionally Hindu names, and househo
 lds showed increased adherence to orthodox Hindu dietary practices. In the 
 short term, this cultural shift led to an increase in Hindu-Muslim communal
  violence through 1992. Over the longer term, through 2000, the Hindu natio
 nalist Bharatiya Janata Party (BJP) became more likely to win state assembl
 y elections. Analyses of changes in local TV signal strength in India over 
 decades indicate that these effects are not due to general access to TV but
  are due to exposure to the Ramayan TV show in 1987-1988. Our findings reve
 al that media portrayal of religious narratives can have lasting effects on
  cultural identity, intergroup violence, and electoral outcomes.\n
DTSTAMP:20260418T141640Z
DTSTART:20250313T163000Z
DTEND:20250313T180000Z
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