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UID:770f0cdf8beef3ad2ed16c070f802c4c
CATEGORIES:Seminars
CREATED:20260429T051954
SUMMARY:Lunch Seminar: Paul Milgrom (Stanford University)
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:<p><strong>Online Display Advertising: How Technology and Organization Co-e
 volved</strong></p><p>Abstract:&nbsp;</p><p style="text-align: justify;">Wi
 th annual revenues exceeding a quarter trillion dollars in the US alone, di
 gital advertising is a huge industry. Its evolution involved a series of ne
 w technologies and corresponding organizational adaptations that challenge 
 traditional economic&nbsp;analyses. This talk focuses on the history, techn
 ology, and organization of online display advertising, illuminating how tec
 hnology and organizations co-evolved to create ever greater value for publi
 shers and advertisers.&nbsp;</p>
DTSTAMP:20260620T131737Z
DTSTART:20260615T130000Z
DTEND:20260615T140000Z
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TRANSP:OPAQUE
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